Informa CPHL Brand Story Pitch Ideas

Worth Sharing 

Rationale

Informa CPhI provides the world’s leading pharmaceutical professionals the ideal forum to share their knowledge and expertise. Making connections count, building a stronger community and more opportunity all equate to a valuable prospect. This is a community sharing its worth. This brand story aligns well with the strategy, especially the emotional benefit of ‘business opportunity’ and the character of ‘Everyman (value creator)’. 

Elevator pitch 

Lasting connections are built on sharing - sharing perspectives, experiences, information, and success. We unite thousands of pharma professionals committed to new ways of propelling the industry forward, supporting them with Informa’s deep data analytics and marketing expertise. From an unparalleled live event to our online content, CPhI is building a community with more opportunity. That’s Worth Sharing. 

Inspiring partnership 

Rationale

CPhI is about building connections that count, helping pharma suppliers gain valuable partnerships that push the industry forward. The brand story expresses your proposition with a sense of belonging and aligns with your ‘community host’ character with warmth and empathy. 

Elevator pitch 

In an increasingly complex digital world, making connections is easy. But forging strong partnerships is invaluable and more important than ever. That’s why CPhI delivers the pharma event of the year, allowing suppliers to innovate in-person and online, aided by Informa’s digital marketing expertise. Whether you’re connecting live or online, CPhI is inspiring partnership. 

Network Smarter 

Rationale 

CPhI unites thousands of pharma suppliers to share innovation and information. With the added products and services, this is next generation networking. This expresses your main positioning - ‘making more connections and making them count’ - in a snappy and modern way. It aligns with your messaging pillars, especially ‘building a stronger community’ and ‘connecting it all together’. When we consider rational benefits like ‘networking’ and character traits like ‘community host’ and ‘expert professional partner’, this is a brand story that encompasses a lot. 

Elevator Pitch 

Amidst a sea of interconnectivity and IoT, networking is almost an everyday occurrence. But for businesses that enable such innovation, networking needs a powerful mix of technology and face-to-face interaction. CPhI is an event that brings the best of the pharma industry together for an event that makes innovation happen. Supported by an online community, market intelligence and marketing solutions, we help you get the most out of every interaction you have. It’s networking smarter.