Copywriting & Email Campaigns

Creative Copywriting

Website Copywriting for QuietMind

RFP Creative Copywriting for COVID-19 At-Home Service - Bar-in-a-Box 

Email Campaign - Reminder Email Copy

[Subject Line:] New, exclusive discounts from Elanco worth even more. Claim yours now. 

[Johnson Line:] Sign up for Your Pet & You reminders to receive higher-value discounts. 

[Headline:] Exclusive Discounts Just For Refilling Your Credelio® (lotilaner) 

[Introduction:] At Elanco, it’s clear to us that we have the best pet parents – especially when it comes to parasite protection. We wanted to help make pet parenting as easy and rewarding as possible, and the Your Pet & You program is how we do just that. 

Toss us a bit of information – how many Credelio doses you have left and what day you dose your dog – and we’ll not only send you a monthly dosing reminder, we’ll also send exclusive, high-value rebates worth $100 every time you restock. 

[CTA #1:] Restock Credelio and Save Big 

[Subhead:] Your Pet & You Rewards

[Body Copy:] Your Pet & You is all about celebrating pet parent wins. From getting them to sit on command, to keeping our pets safe and sound, we’re here to reward you for protecting your furry friends. 

[Rewards Icons and Copy:]

[Icon] Pet Emoji: Who better to remind you than your pup? Pick a cute emoji to get personalized reminders. 

[Icon] Exclusive Rewards for Pet Protection: When it’s time to refill and repurchase, you’ll receive higher-value rebates exclusive to the Your Pet & You program, making it even easier to maintain year-round pet protection. 

[Icon] Never Miss a Dose: Receive Dose Day Medication Reminders (email / text) 

[Icon] Never Run Out of Medication: Receive Medication Refill Reminders (email / text) 

[Icon] Year-Round Wellness Tips: Get tips and tricks to keep your pup healthy & happy! 

More to Come…

[CTA #2 Button:] Sign Up Now

Email Campaign - Optimization Email Copy

[Subject Line:] Lots of Credelio users are signing up for all new Elanco Reminders, don’t miss out! 

[Johnson Line:] Sign up for the all-new Elanco Reminders today 

[Headline:] Never Forget to Protect Your Pet Again 

[Introduction:] While we all know the importance of monthly pet protection, it’s only human to forget every now and then. With the all-new Your Pet & You reminders, never forget another dose! 

With just a bit of information about your current supply of Credelio® (lotilaner) and your monthly dose date, you can sign up today for new dose date reminders for Credelio and all the Elanco products you use to protect your pups. 

[CTA #1:] Get Started Today 

[Subhead:] Your Pet & You Rewards icon

[Body Copy:] Even though protecting your pet is a reward in itself, why not get a little extra? Sign up for Your Pet & You reminders to get access to exclusive rewards for keeping your pup healthy and happy! 

[Rewards Icons:] 

[Icon] Pet Emoji: Who better to remind you than your pup? Pick a cute emoji to get personalized reminders. 

[Icon] Exclusive Rewards for Pet Protection: When it’s time to refill and repurchase, you’ll receive higher-value rebates exclusive to the Your Pet & You program, making it even easier to maintain year-round pet protection. 

[Icon] Never Miss a Dose: Receive Dose Day Medication Reminders (email / text) 

[Icon] Never Run Out of Medication: Receive Medication Refill Reminders (email / text) 

[Icon] Year-Round Wellness Tips: Get tips and tricks to keep your pup healthy & happy! 

More to Come…

[CTA #2:] Sign Up Now